For those that don’t know smashmyipod.com is a web site created by a bunch of guys with one single purpose, as quoted:

After we collect $400 in donations, we will take that money to a local Apple Store. We will purchase the iPod, open it right inside the store, and destroy it right on the spot. The whole thing will be shot on film, and displayed on this site. This is only a social experiment, for the entertainment of the donors, and visitors of this site.

There’s only two sides to take here, you either love it or hate it.

I think I’m the “love it” side since I find the concept really funny and the video itself also, however I would have enjoyed seeing a bit more of the customers/fans’ reaction to it.