Remember Sega? You know, the gaming company that was “replaced” by Microsoft in the 128bit era. Well, since they withdrew from the gaming hardware industry, they’ve been focused on developing titles for other consoles, and also on their arcade consoles and toys.

This latest “toy”, is as average as you can get for a DAP. They call it the “Sound Carry Jewel” (well, at least it has a name, it’s better than those names that Sony has for their DAPs). It has a small screen, an SD card slot (no internal memory on the device) and a quite impressive battery life of 120h. It sort of reminds me of the Dreamcast’s Visual Memory Units, but uglier.