It seems that Japanese people don’t have sex a lot. A study done last year showed that the average Japanese has sex around 45 times a year.

In order to fight the sluggish sales they are now looking for innovative ways to draw the attention of consumers:

kitkat_condoms.jpg

And a chicken ramen flavoured condom package followed by a real chicken ramen package:

chicken_ramen_01.jpg
ramen_condoms.jpg

Just make sure you leave home with the right one.