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I recently wrote here on why I thought WiFi and Cafes might not exactly be a good mix for business, with the possibility of abuse from users who tend to overextend their stay while surfing over the cafe’s WiFi network. Well, right now, I just realized I’d been on the receiving end of such a problem.
Having some temporary connection problems at home, I decided to hop over to a local coffee joint that carries my wireless network’s hotspot (sadly, unlike cellular networks, WiFi networks do not have roaming, and even though my subscription is supposedly for the largest WiFi network in my city, there are other establishments that stubbornly choose to go for other, smaller, but still pay-per-use, networks). The cafe’s ground floor was quite the intimate affair–pretty small, with only a five or so tables, and all were already occupied, mostly with laptop-using business types and students–the larger area was supposedly on the second floor. I thought I’d have enough space upstairs to relax, do some thinking, and then, well, work (ah, the irony). Having bought my favorite Cafe Americano, I headed over upstairs, but was in for quite a disappointment. The upper floor was also full of laptop users, who probably think it’s a great idea to stick around for five hours nursing their single cups of cheap coffee.
There was one area that was unoccupied, and that was the smoking area, enclosed from the rest of the establishment in its own, comfortable, coccooned spot upstairs–emphasis is on enclosed here.
And guess what? I don’t smoke. I can’t stand cigarette smoke–the very smell would make my nose twitch and my windpipe contract to the point that I would usually end up sneezing myself to death unless I get a breath of fresh air in a matter of minutes.
Okay, I should be dead by now. But being online just keeps the adrenaline rushing through my veins that I managed to survive, thinking I could wait it off until someone from the adjoining (smoke-free) room would decide to leave sooner or later. So I went on with my reading and blogging. Of course I was wrong about the sooner part. I had to endure the discomfort until an hour later, when–finally–the laptop occupying the table near the stairwell decided he’s had enough for the day, and left taking its master along.
So what have I learned from all this? I guess this just affirms my theory that in some instances, you could indeed assume the worst from people (which was pointed out in a comment posted here)–at least in some instances. Of course, it’s probably unfair to put people at fault for enjoying the facilities. Hey, I’m also here to do the same. What I’m pointing out is that there’s probably a better alternative for establishments attracting business this way–things that could discourage abuse.
For one, cafes could consider granting users free WiFi access with purchase of food or beverages, and this could be limited to a certain number of hours upon first use. At least this does two things: one, encourage patronage, and second, discourage overstaying. There are also a handful of other options, which would help the establishmets earn revenues along the way, say, by putting up contextual or location-based advertisements. This might not exactly deter abuse–but at least, the establishments could monetize the hotspot, or at least defray the costs of operation (or low table turnover).
Right now, I feel it’s time for me to go–I’ve been one of those overstaying laptop-toting patrons, and I’ve been at it for more than two hours now. Next time, I’ll make sure to come early so I can beat the WiFi rush hour. Somehow, I don’t think I I’ll be visiting this place again anytime soon.
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11 Responses for "More on WiFi and Cafes Not Being Such a Good Mix"
May 16th, 2006 at 9:14 am
1I can only see wi-fi being benificle to a small cafe as long as they manage it correctly. Such as change the pass key every hour and require purcheses.
But I think the key is teaching an etiquie about wi-fi useage. Only use it for short periods and quickly or make a purchese for every hour you are using their net work. Personally i do a lot of writting at cafes because I feel comfortable being around others who are also being productive. I make sure fo every hour I am there I make a purchese. and roughly spend about $10 or more dollors in a two hour span.
May 16th, 2006 at 10:05 am
2As someone who regularly makes use of wi-fi at several cafes in my home town, I think you’re off the mark here. The cafes I go to are already ‘monetizing’ their hotspots: they’re the only cafes I’ll go to. They’ve taken my business (and the business of many people I know) away from all of the cafes that don’t offer free wi-fi. And from those who make me pay for wi-fi. These places give me wi-fi away from home, and in return I buy food and coffee.
If these places started charging money for wi-fi, or giving me some kind of cheesy minutes-per-cup-o’-joe limit, I’d take my business elsewere. If they all started doing this, I’d take my business back where it came from — my living room, which has perfectly good coffee and wi-fi, and a really comfortable couch. But it’ll never come to this, because the last place in town with the friendly, open wireless network would always be packed, and thus have little incentive to institute the sort of programs you’re suggesting.
This works because most of the customers are decent people who understand that to keep getting what they want, they have to pay for it. We buy more than our share of coffee, pastries, and sandwiches. I’m sure we finance the occasional bad customer, but in general, the system works. I think your ‘better alternative’ would hurt, rather than help, business.
May 16th, 2006 at 11:12 am
3So you had a bad experience with one wifi cafe and from that you extrapolate that putting wifi in cafes is bad. Guess what. They were full. And all of those people were paying customers. That doesn’t sound like a failed business model to me. More like sour grapes because you had to sit in the smoking section.
May 16th, 2006 at 3:17 pm
4I don’t understand the species of human that likes to sit in these cafes to do work or browse the web or whatever. What is the attraction? I mean, most of them probably have broadband at home. Why not go there instead? It’s not like they’re actually be social, they’re just being anti-social in public. I prefer to be anti-social at home. I can understand travellers using it since they aren’t near their home. I just don’t get the guys that live 2 miles away but choose to spend their hours at the cafe. Alone. In front of their laptops.
May 17th, 2006 at 7:33 am
5Interesting thoughts, guys (more interesting than the post itself, methinks).
JC: Sour graping? Well, perhaps, yes. The people were paying customers ,yes. But there were also about 15 prospective customers (no laptops) who decided against buying beverages and left instead because there were no tables.
Brian: I agree–it’s probably etiquette that’s the best solution. I think it would be ok to stick around all day as long as you’re not depriving other customers of space. I mean, I’m entitled to my space/table especially if I got there first.
cdstuart: It’s great, indeed, if most of the customers are decent people.
knight37: Ah, yes, we’re a species on our own.
May 17th, 2006 at 11:27 am
6I dont like sour grapes.
May 17th, 2006 at 11:33 am
7They make good raisins, eh?
May 19th, 2006 at 9:51 am
8mmmmm… rasins
May 19th, 2006 at 3:13 pm
9I think the people giving you a hard time are missing the point. Maybe its a little obscure. The point is: with so many people staying for hours, there is less customer turnover, which means less cash in the cash register. Starbucks makes money by serving hundreds and thousands of customers daily. If the cafe is crowded all the time, people are less likely to go to that cafe for coffee. If the cafe is crowded with people on laptops and not people drinking coffee, the free hot spot is crowding out the paying customer.
Having spent a number of years in cafes, I am pretty sure people hanging out for hours are not buying the same quantity of goods as those who come and go. People who hang out are usually cheap freeloaders.
Free wifi is a good gimick to drum up business, but the point at which seats are impacted, its time to start charging.
These are the plans I’d like to see - if you charge $2 for an hour of wifi, then you get an hour for every $2 you spend at the cash register…
Or, and or, also: charge for wifi at peak hours and make it free at off peak hours.
The bottom line is that free wifi is intended to make the cafe money. People who think everything should be free are crazy and probably poor at successful business.
July 11th, 2006 at 11:42 am
10The one thing that you all seem to forget, is that the Cafe owners have to make a living too, and maintain their equipment, and, every laptop user who sits there for 4 hours, takes up space that other customers could be using, typical cafe’s rely on the turnover of customers to make a living.
I wonder how many of you actually know what it costs to run a cafe, Rent, Payroll, Supplies, these are all things that nobody seems to think about, in our cafe, payroll runs close to $100,000/year, rent, $75,000, coffee alone is about $4,000/month, add on cups, sugar, milk, electricity, well you get the point.
Charging a nominal fee for WiFi in a cafe environment is no different than using a payphone.
December 18th, 2006 at 1:10 pm
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