As of the 17th of July, number 500 million was downloaded from iTunes.

Amy purchased the 500 millionth song - Mississippi Girl by Faith Hill - and was awarded the grand prize:

500 millionth prize

* 10 iPods choose from any model iPod, iPod mini, iPod U2 or iPod shuffle

* Gold 10,000-song Gift Card for the iTunes Music Store and 10 additional 50-song gift cards to go with those iPods

* Four Coldplay Tickets and a trip for you and three guests to see Coldplay on its current tour, with front-row seats (subject to availability)

* Coldplay Back-stage Passes for a meet ‘n greet with the band (guaranteed availability)

Almost makes me wish I had an iPod and downloaded songs from iTunes. The real news is that they have proved time and time again that the pay-per-download mp3 world actually works, and can probably be decently profitable.