Dell is known for low prices, but they are trying to turn that image around, or atleast grab some new customers that don’t like the cheaper products Dell ships out.

And while expensive Desktops and Laptops are nothing new, Dell said its new XPS line would be sold at higher prices and larger margins than its Dimension and Inspiron lines. With laptops starting at $2,700 and desktops starting at $1,100 you will sure notice a big difference in your pocket. Let’s just hope the people that buy these machines notice a difference in gaming and other power hungry applications.

“This will be our Lexus,” said Will Townsend, a Dell senior manager who gave reporters an early look at the machines.

Mike George, vice president and general manager of Dell’s consumer business in the United States, said: “It will appeal to the real technology enthusiast who understands what a dual-core processor is. But it will also appeal to a growing market that we see as underserved - the technology-oriented family.”