Intel is planning on quietly phasing out the Pentium moniker that it has used since 1993. Instead, it will simply use names for each processor, such as “Intel D 920″. This represents a shift in focus from the processor brand to the platform.

According to Krewell, the processor is becoming less important in Intel’s product line-up: “Intel downplays the processor brand. The spotlight is on platforms such as Centrino,” he said. He expects that the loss of Pentium will have a financial, impact, but believes that it will not large enough to hurt Intel: “They can throw an amazing amount of cash at branding as soon as a new product is announced.”