New York Times Buys About.com

Thursday, Feb. 17 2005 | Author: Scrivs

Well after all the rumor and speculation it looks like About.com has found a buyer and it’s the New York Times.

The New York Times Co. on Thursday said it will buy online information portal About.com from publisher Primedia Inc. for $410 million as it works to broaden its online advertising base.

I’m not sold on the fact that the site is worth that much.

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3 Responses for "New York Times Buys About.com"

AkaXakA

February 17th, 2005 at 6:17 pm
1

Although it’s way too much for the site alone, we don’t know what other assets were part of the deal.
Scrivs

February 17th, 2005 at 8:49 pm
2

Very true. I guess my network is next. I won’t accept anything less than $500mil.
Carl

February 18th, 2005 at 9:48 am
3

I read that as 140 million at first and thought that was too high…