This has got to be one of the lamest attempts at viral marketing I have ever seen. SanDisk, in an attempt to sway potential buyers away from the wildly successful iPod and convince them to use their players, has decided that they way to do that is by comparing them to sheep.

Attention all free thinkers, contrarians, and malcontents. The time has come to rise up against the iTatorship. To resist the monotony of white earbuds and reject the oppressive forces of cultural conformity.