These days it seems like you can sell anything, from old records, or junk you have lying around on eBay, or even a Playstation 3 (that happens to include a BMW).

5sai.com is a Chinese company that is exploring a new form of advertisement by purchasing people’s MSN display names. Unfortunately, their instructions, and services, seem to be exclusive for Chinese users (or Chinese speaking ones at least), but still, it’s interesting to see these new types of advertisements emerging.

In my opinion, I don’t think that this will work very well with most modern IM clients, because people can rename their contacts to whichever name they want. I find myself using that feature very often due to some people on my contact list that insist on putting the strangest things on their display names.