Notoriously secretive tech/geek utopia Apple — which actually forbids its employees from having their own blogs — might finally be signing on with the social media revolution. It’s only been going on for you know, like… four whole years. (That’s how old both Facebook and Twitter are, and yes, I’m intentionally ignoring the horrendous mess that is MySpace.)
It started a while back when Apple slowly, almost timidly, tested the waters with several Twitter accounts that announced new content on the iTunes store. Then came full iTunes integration, where iTunes users can share likes and purchases from the store on either Facebook or Twitter, right from inside the iTunes app.
Now, Apple has taken an even bigger step into social media by creating a Facebook fan page for the iPhone App Store. Friend it and you’ll be able to “discover new apps and share recommendations with friends,” according to the description.
So what’s it going to take to get Apple to have an official Twitter account, or its own Facebook page (for the whole company, or other departments of the company, not just the App Store)? Other major tech companies like Microsoft have famously encouraged their employees to jump onboard the social media bandwagon, actually hiring people to keep blogs about various departments within the company (such as Major Nelson, who blogs about Xbox games). The twist is that Microsoft actually wants its employees to be as transparent as possible, with virtually no restrictions on what can and can’t be discussed.
Can you imagine Apple doing something like this? They’re already the pinnacle of all things cool within the tech world. How much cooler would Apple be if it actually engaged its fans on a personal level? (Or would that take away from some of the company’s mystique?)
Ah, I think it’d be awesome.
Come on, Steve! You can do it. Jump into social media with both feet. It won’t bite, I promise. Say it with me, “I think I can, I think I can…“