There’s something totally wrong about Louis Vuitton and it’s not particularly the price tag. Who cares about price tags when there’s Dubai and hopefully soon Marvel Land or the huge amount of counterfeit articles making LV accessible to anyone who wants to inflate their own ego with some cheap fashion.
The main problem with LV though is when men start using it as a ‘man bag’. Big was my surprise around 4 minutes ago when I finally saw a smart use of Louis Vuitton fabric: create bugs in LV design!.
Yes, bugs. Sculptures actually but what’s in a name?
Kyoto-based artist Mitsuhiro Okamoto set out and created 9 different sculptures, all made from fake counterfeit items. Five of those were made with Louis Vuitton products and for the other four Chanel, Gucci, Coach and Fender imitations bags were used.
The sculpture weres on show at the Kobe Fashion Museum but were removed after only some weeks as the multi-national company swimming in money coming from their highly over rated and even more over priced bags decided that they an endorsement of the illegal trade in counterfeit goods mean and thus damage the image of the company and its luxury products. The museum complied and removed the art works.
The museum removed the items to avoid a legal dispute stating that they weren’t sure whether the works of art represented a trade mark infringement. I’ll just throw my hat in here, and it’s no Burberry’s hat, but it is clear that Louis Vuitton wrong is in this case and their statement and attitude damage their luxury image more than anything else.
View images of the other sculptures in the picture gallery.